meet Danny Seo
On his 12th birthday, which also happens to be Earth Day (April 22nd), Danny Seo asked for just one thing: to start an environmental group as his birthday gift. It was 1989 and he used $23 to start Earth 2000, with the goal of saving the planet by the year 2000. From those humble beginnings, he grew the nonprofit group into one of the country's largest teenage environmental groups and became a leading advocate for sustainability around the world.
Today, Danny helps millions of people transform from eco-dreamers into doers, through his creative blueprint of bestselling books, products, TV shows, magazines and newspaper columns. With the creation of wholearth beauty + bath, Danny is demonstrating that true environmentally-friendly beauty and bath products do not have to be mutually exclusive of beautiful design.
"All of us want to live greener, healthier lives today, but it can be so confusing to determine what's truly eco-friendly when it comes to bath and beauty products," says Danny. "When I buy products for myself, I want the very best products that not only use the highest quality natural and organic ingredients, but package them beautifully in post-consumer recycled packaging. It should be green from the inside, out."
After two years in development , Danny says,"This has been a wonderful experience that has culminated into one of the greenest bath and beauty lines to come to market. I always tell people to do just one thing to help make a difference; here's one gorgeous and simple idea that we can all embrace."